About New Caper

Background and Approach

After nearly 30 years working with professional service firms and creative agencies — starting in graphic design and branding, then moving into web design and development, and running Visual Notion for over 22 years — I started New Caper because I kept seeing the same pattern.

Talented owners were delivering strong work for their clients, yet struggling to make meaningful progress on their own business. After years of working in the business, many hadn’t spent enough time working on it.

The uncertainty around retention, attracting the right clients, operations, marketing, sales, and client care often left them second-guessing decisions and putting important initiatives on the back burner.

That’s why I created New Caper. I help owners cut through that uncertainty with clear thinking and practical guidance. I combine direct client conversations when they’re useful with a sharp focus on internal operations, marketing strategy, sales processes, and client care — turning real insights into confident decisions and tangible progress. The key is acting on reasonable certainty rather than waiting for complete clarity.

If that sounds like the kind of clarity and momentum you’ve been looking for, let’s talk.